Colin Burch was named Vice President, Marketing and Broadcasting in January 2017.
In this role he is responsible for guiding the organization's marketing efforts with a particular focus on the club's digital and social media strategies with MLB, promotional ticketing initiatives and a host of platforms designed to bring children and families closer to the game. During his tenure, Burch has coordinated and implemented marketing plans and broadcast logistics for a variety of non-baseball events at Fenway Park including Polartec Big Air, Capital One Frozen Fenway, and the AIG Fenway Hurling Classic.
Burch's broadcasting responsibilities include overseeing the club's relationships with its broadcast rightsholders including Entercom Boston (WEEI), New England Sports Network (NESN), and Red Sox Spanish Radio. He also serves as a liaison between the club and Major League Baseball's broadcast rightsholders in ESPN, FOX/FS1, TBS and the MLB Network. In addition, Burch manages the licensing of the club's intellectual properties in the film, television, and commercial industries.
Since beginning his Red Sox career as an intern during the 2003 season, Burch has worked for the club in a variety of marketing and broadcasting roles, most recently as Sr. Director, Marketing and Broadcasting.
A native of Ruxton, MD, Burch graduated from Washington and Lee University in 2004. He and his wife, Kathleen, reside in Wellesley, MA with their daughters, Belle and Lily.