Mario Alioto, a member of the Giants Executive Committee, is responsible for key revenue areas of the organization and all marketing functions. This includes ticket sales, promotions, special events, branding and advertising, content and entertainment, and retail. He also oversees the relationship with the team’s concessionaire Bon Appetit, and the organization’s TV and radio partners NBC Sports Bay Area, NBC Bay Area and KNBR 680 AM and 104.5 FM.
When Oracle Park opened in 2000, Alioto was responsible for overseeing a record breaking sales strategy that continues to place the Giants as one of the top sponsorship generating teams in all of Major League Baseball. Over the past eight seasons, Alioto has also led the effort that has attracted more than 26 million fans through the turnstiles, and is a key member of the leadership team that is responsible for making the ballpark experience at Oracle Park one of the best in professional sports.
Alioto served as Vice President, Sales & Marketing during the Giants’ final years at Candlestick Park. He oversaw a promotional lineup in 1999 that included the first ever bobblehead promotion, which has since become one of the most popular premium items in professional sports. Alioto also played an integral role in developing the Charter Seat program and Winner’s Circle sponsorship program as the Giants prepared to build Oracle Park.
Alioto is a board member and Chairman Emeritus of the San Francisco Chamber of Commerce, the Chairman of the Board of the Bay Area Sports Hall of Fame, and a committee member of A Chance in Life.
The St. Mary’s graduate lived out every youngster’s dream by starting with the organization as a batboy in 1973 and later served as visiting clubhouse manager prior to moving to the front office in 1983.
Alioto and his wife, Kelly, live in the East Bay and have four children.